1-Day Expo alignment workshop

BEST TIME TO CONDUCT THE TRAINING

15 DAYS BEFORE THE SHOW,  Duration – 6 to 8 hours 

Target Audience

Indian & Multinational Organisations with sales team and expo staff to manage their booths

Challenges
Implications
Our Solution
End Result

challenges

Challenges faced by organisations during exhibitions

Exhibitions, a cost center or a profit center?

Exhibitions are a good tool to get leads, but are we maximising it yet? Not sure. It is still an expense and not a profit center How do we make our booth the most happening in the show?

Visitor engagement challenges

How do we attract visitors to our booth? Visitor engagement at the booth needs to be better. How do they stay back longer How should our teams spend more time with good quality visitors and wrap up unwanted visitors swiftly?

Visitor engagement challenges

How do we attract visitors to our booth? Visitor engagement at the booth needs to be better. How do they stay back longer? How should our teams spend more time with good quality visitors and wrap up unwanted visitors swiftly?

Team performance challenges

My teams are not yet aligned / trained to maximise / close leads. I expect a better performance from the team. They have got their own interpretation of the product pitch and not sure if they all speak the common language

Implications

Implications exhibitors face as a result of challenges

The loss in faith in exhibitions as a tool to generate quality leads

  • Only few good leads from each show
  • Most of the visitors appear to be level 1 or “no further action” category
  • Leaky bucket – you feel that you are losing leads and not capturing it in full capacity
  • A feeling that the teams are under utilised or not performing
  • The average meaningful visitor interactions are less than 20% of the expected numbers
  • The perception of the show being an expense and a burden. Negative ROI.

Our Solution

Our Solution/ 1-Day Expo Alignment Workshop

TOP THINGS WE STAND TO ACHIEVE

1

Pre exhibition alignment & clarity of action

2

Visitor interaction skills enhancement and better engagement

3

Becoming the most happening booth of the show

4

Unmatched lead capturing & better closures

End Result

End Result of Our 1-Day Expo Alignment Workshop

0 %
Average Increase in Total Leads Collected
0 %
Increase in Level 2 Conversations / Demo Meetings / Proposal Requests
  • A big jump in the brand perception by the visitors, exhibitors & organisers during the show
  • Clarity in the process of sales and product pitch has a direct impact on non-show sales endeavours and meetings

Connect with us for Expo Success

CLIENT TESTIMONIALS

Happy clients, enhanced business sales is all what we aim for and our customers open up their hearts to talk about us
The way you seamlessly worked with the core committee of GEAR giving your valuable ideas to market our event better and to make the show more impactful and the way you dealt with FICCI on behalf of GEAR to maximise the benefits for its members and your 3 focussed trainings on the technical aspect, marketing/branding and how to sell better were truly commendable. Our Core committee was extremely happy with your consulting.

Vimal Shah

President, Garment Export Association of Rajasthan
Jaipur, India

Dear Gagan, I would like to thank you for helping us with a series of trainings which you have conducted on marketing, sales and personal development for our members which have helped them greatly enhance their business strategies & understanding of marketing process. Your practical approach to these trainings has resulted in many members implementing it in their businesses and achieving success. Thank you Gagan for making a difference.

Rajesh Baisya

Executive Director
BNI Raipur, India

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