Consulting & Handholding For Expo Success (Long-term)

Target Audience

Business Owners who want to scale up their revenues from exhibitions.

Duration

5 months before the show dates

Mode of Conducting The Consultation

Weekly 2 hrs engagement + regular follow-ups through the week

Facilitator

Gagan Kapoor (Exhibition Success Consultant)

Challenges
Implications
Our Solution
End Result

challenges

Challenges faced by organisations during exhibitions

Exhibitions, a cost center or a profit center?

Exhibitions are a good tool to get leads, but are we maximising it yet? Not sure. It is still an expense and not a profit center How do we make our booth the most happening in the show?

Visitor engagement challenges

How do we attract visitors to our booth? Visitor engagement at the booth needs to be better. How do they stay back longer How should our teams spend more time with good quality visitors and wrap up unwanted visitors swiftly?

Visitor engagement challenges

How do we attract visitors to our booth? Visitor engagement at the booth needs to be better. How do they stay back longer? How should our teams spend more time with good quality visitors and wrap up unwanted visitors swiftly?

Team performance challenges

My teams are not yet aligned / trained to maximise / close leads. I expect a better performance from the team. They have got their own interpretation of the product pitch and not sure if they all speak the common language

Implications

Implications which exhibitors face as a result

The loss in faith in exhibitions as a tool to generate quality leads

  • Only few good leads from each show
  • Most of the visitors appear to be level 1 or “no further action” category
  • Leaky bucket – you feel that you are losing leads and not capturing it in full capacity
  • A feeling that the teams are under utilised or not performing
  • The average meaningful visitor interactions are less than 20% of the expected numbers
  • The perception of the show being an expense and a burden. Negative ROI.

Our Solution

Our Solution/ Consulting and Handholding for Expo Success

Values

VALUES WE CREATE

1

Radically improved perception of the company and increase in enquiries

2

Extreme clarity to prospects on ease of understanding your business

3

Value proposition enhancement I USP creation which has a direct impact on the price you demand

4

Guaranteed increase in the influx of the customers on the booth

5

Better response rate from the prospects {Actual sales dependent on closure process)

End Result

End Resultof Our Consulting and Handholding for Expo Success​

0 %
Average Increase in Total Leads Collected
0 %
Increase in Level 2 Conversations / Demo Meetings / Proposal Requests
  • Present yourself with super impact in the trade fairs and get noticed
  • Over 75% average increase in the total leads collected
  • About 200% increase in the level 2 conversations I demo meetings I proposal
    requests
  • A big jump in the brand perception by the visitors, exhibitors & organisers during
    the show
  • Clarity in the process of sales and product pitch has a direct impact on non-show
    sales endeavours and meeting

Connect with us for Expo Success

CLIENT TESTIMONIALS

Happy clients, enhanced business sales is all what we aim for and our customers open up their hearts to talk about us
The way you seamlessly worked with the core committee of GEAR giving your valuable ideas to market our event better and to make the show more impactful and the way you dealt with FICCI on behalf of GEAR to maximise the benefits for its members and your 3 focussed trainings on the technical aspect, marketing/branding and how to sell better were truly commendable. Our Core committee was extremely happy with your consulting.

Vimal Shah

President, Garment Export Association of Rajasthan
Jaipur, India

Dear Gagan, I would like to thank you for helping us with a series of trainings which you have conducted on marketing, sales and personal development for our members which have helped them greatly enhance their business strategies & understanding of marketing process. Your practical approach to these trainings has resulted in many members implementing it in their businesses and achieving success. Thank you Gagan for making a difference.

Rajesh Baisya

Executive Director
BNI Raipur, India

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