Half Day / One Day Exhibitor Upgradation Programs
BEST TIME TO CONDUT THE TRAINING
Duration
Target Audience
Indian & Multinational Organisations with sales team and expo staff to manage their booths
Facilitator
Gagan Kapoor (Exhibition Success Consultant)
challenges
Challenges faced by organisations during exhibitions
Exhibitions, a cost center or a profit center?
Exhibitions are a good tool to get leads, but are we maximising it yet? Not sure. It is still an expense and not a profit center How do we make our booth the most happening in the show?
Visitor engagement challenges
How do we attract visitors to our booth? Visitor engagement at the booth needs to be better. How do they stay back longer How should our teams spend more time with good quality visitors and wrap up unwanted visitors swiftly?
Visitor engagement challenges
How do we attract visitors to our booth? Visitor engagement at the booth needs to be better. How do they stay back longer? How should our teams spend more time with good quality visitors and wrap up unwanted visitors swiftly?
Team performance challenges
My teams are not yet aligned / trained to maximise / close leads. I expect a better performance from the team. They have got their own interpretation of the product pitch and not sure if they all speak the common language
Implications
Implications which exhibitors face as a result
The loss in faith in exhibitions as a tool to generate quality leads
- Only few good leads from each show
- Most of the visitors appear to be level 1 or “no further action” category
- Leaky bucket – you feel that you are losing leads and not capturing it in full capacity
- A feeling that the teams are under utilised or not performing
- The average meaningful visitor interactions are less than 20% of the expected numbers
- The perception of the show being an expense and a burden. Negative ROI.
Our Solution
Our Solution/ 1-Day Expo Alignment Workshop
TOP THINGS WE STAND TO ACHIEVE
1
Pre exhibition alignment & clarity of action
2
Visitor interaction skills enhancement and better engagement
3
Becoming the most happening booth of the show
4
Unmatched lead capturing & better closures
End Result
End Result of Our 1-Day Expo Alignment Workshop
- A big jump in the brand perception by the visitors, exhibitors & organisers during the show
- Clarity in the process of sales and product pitch has a direct impact on non-show sales endeavours and meetings
Connect with us for Expo Success
CLIENT TESTIMONIALS
Vimal Shah
President, Garment Export Association of Rajasthan
Jaipur, India
Rajesh Baisya
Executive Director
BNI Raipur, India
