Every few years, a channel shift happens that most businesses are too slow to act on. It happened with email marketing, then with social media, then with WhatsApp. Right now, quietly but quite decisively, it is happening again — with RCS. If you haven’t heard of RCS yet, or if you’ve only vaguely come across […]
By June 2026, WhatsApp will let users go username-only — no phone number required. For a country where an entire marketing economy runs on mobile numbers, this isn’t just a feature update. It’s a signal. India has 500+ million WhatsApp users. For businesses of every size — from kirana stores sending offers on family groups
WhatsApp Is Hiding Phone Numbers. India’s Marketers Should Be Paying Attention. Read More »
Data-driven marketing is often misunderstood by many mid-sized companies. They believe it requires a large analytics team, complex tools, and enterprise-level budgets. In reality, what organizations truly need is clarity on what to track, discipline in how decisions are made, and strong alignment across teams. At the ₹50Cr–₹300Cr stage, companies are usually moving from informal
Data-Driven Marketing: 3 Effective Ways to Build It Without a Large Team Read More »
For most mid-sized companies in India, sales and marketing operate with good intentions — but different agendas. Marketing is measured on: Sales are measured on: Both teams work hard. But they are not always working toward the same outcome. The gap between sales and marketing is not a communication issue — it is a revenue
Sales and Marketing Alignment: The Hidden Revenue Multiplier Read More »
For many mid-sized companies, marketing success is still measured by metrics such as website traffic, lead volume, and campaign reach. While these indicators show activity, they often fail to answer the most important business question: Is marketing driving revenue growth? This gap is especially visible in mid-sized organisations with annual revenues between ₹100 Cr and
7 Powerful Steps to Build a Revenue-Driven Marketing Strategy Read More »
In today’s fast-paced and highly competitive market, businesses of all sizes face numerous challenges. Navigating these challenges successfully often requires expertise and a strategic approach. This is where marketing consulting becomes invaluable. By partnering with a marketing consultant, businesses can set solid foundations, develop effective marketing strategy, and achieve sustainable growth. Let’s explore the key
The Importance of Marketing Consulting for Business Growth Read More »
Prospecting is a vital yet challenging aspect of any successful marketing strategy. As a marketing consultant, I’ve seen businesses struggle with identifying potential customers, generating quality leads, and efficiently converting them into sales. These challenges can significantly impact a company’s growth and revenue. However, with a structured approach, prospecting can become a streamlined and effective
5 Steps to Effective Prospecting: A Guide to Sales Success Read More »
In the dynamic world of corporate sales, staying ahead requires continuous learning and skill development. Sales training is not just an option; it’s a necessity for professionals aiming to enhance their conversions and overall success. This blog explores the importance of sales training for corporate professionals and delves into the various fundamental skills that can
Sales Training for Business Growth : 12 Steps to Help You Excel Read More »
Sales prospecting is the cornerstone of any successful business strategy. For small businesses, whether B2B or B2C, mastering this art is crucial to building a continuous pipeline of potential customers, ensuring steady growth and sustainability. This blog explores effective sales prospecting techniques, offering actionable insights and examples to help small businesses thrive. Understanding Sales Prospecting
Sales Prospecting for Small Businesses: A Comprehensive Guide Read More »
Over the past 24 years of my journey in marketing, the current era has been one of the most important with regard to competitors. With the growing noise and competition in the market where everyone is fighting for eyeballs, knowing more about your competitors has become far more important. When marketing your product or service,
5 Secrets Your Competition Doesn’t Want You to Know! Read More »
