Gagan Kapoor

5 Secrets Your Competition Doesn’t Want You to Know!

Over the past 24 years of my journey in marketing, the current era has been one of the most important with regard to competitors. With the growing noise in the market where everyone is fighting for eyeballs, knowing more about your competitors has become far more important.  When marketing your product or service, understanding your […]

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Updating your Google My Business (GMB Profile)

Updating your Google My Business (GMB) profile is crucial for maintaining accurate and up-to-date information about your business. A well-maintained GMB profile can help potential customers find and connect with your business more easily. Here’s what you should do to update your Google My Business profile: Remember that accurate and comprehensive information on your GMB

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Tracking Sales Data for Small Business Success

In my experience consulting with small businesses, I have noticed that many struggle with keeping track of their sales data and statistics. They often have limited knowledge of their business’s performance, including how different areas are faring and where their business is coming from. Monitoring sales data and performance is a crucial practice for small

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How to Effectively Track Your Marketing Spend for 5X Growth?

What is a Marketing Spend? Marketing spend is the money spent on marketing a product or service. The definition of marketing spend varies depending on the type of business and industry. Marketing spend is a company’s marketing budget, which can be defined as an amount of money allocated to a given marketing activity. Marketing budgets

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Evaluating a Digital Marketing Agency for marketing success

As more businesses rely on digital marketing with the current times, getting onboard a good digital marketing agency has become one of the most critical factors to achieve marketing success. Here are some tips which you can use before hiring them. Aesthetics in designing and presenting Check their past work – It says a lot

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