Our founder and Marketing Consultant had the privilege of conducting a Keynote at Surat Biz Fest in March 2023. Gagan’s enlightening keynote speech, titled “Building a Robust Go-To-Market Plan for SMEs,” cast a brilliant spotlight on strategies that can propel small and medium-sized enterprises (SMEs) to new heights.
Surat Biz Fest is an initiative of BNI Greater Surat, inviting entrepreneurs from all over India to Surat to exchange and foster business opportunities. The event aims to support BNI members, share knowledge about business, and provide ample opportunities for a bright future. Whether you’re starting an enterprise, handling multiple responsibilities within a company, or an experienced and seasoned entrepreneur, Surat Bizfest is an event you won’t want to miss out on.
Here is what Gagan spoke in his keynote:
Unlocking the Potential: Why SMEs Need Go-To-Market Strategies:
Kapoor commenced his address by addressing the quintessential question: “Why should SMEs adopt robust go-to-market strategies?” His response unveiled the transformative power of these approaches. Go-to-market plans are not just strategies; they are roadmaps to success. They equip SMEs with the tools to generate significant demand for their products and services, helping them transcend the boundaries of their comfort zones.
Venturing Beyond Comfort Zones:
Gagan passionately emphasized that to thrive, SMEs must be willing to venture beyond their comfort zones. Complacency within existing boundaries often leads to stagnation. For SMEs to thrive and realize their true potential, they must be ready to explore new territories, both geographically and in terms of market reach.
Marketing Across the Funnel:
Gagan went on to provide a comprehensive overview of the marketing funnel, emphasizing the importance of marketing at every stage. From building awareness to consideration, conversion, and loyalty, each phase demands a unique approach. Understanding the nuances of marketing across the funnel is pivotal in building a robust go-to-market plan.
The Importance of Constant Sales Prospecting:
Gagan further elucidated the importance of constant sales prospecting. He revealed that actively seeking out potential customers, even in unforeseen markets, is the lifeblood of sustainable business growth. Keeping the sales pipeline full and robust is a vital aspect of creating a thriving enterprise.
Creating Meaningful Content for Marketing:
Gagan concluded his address with a discussion on the art of creating meaningful content for marketing. He emphasized that content should not only inform but also engage and inspire. Crafting content that resonates with the target audience is a powerful tool in the marketer’s arsenal.
The Surat Biz Best audience left the event invigorated and inspired, armed with actionable strategies to implement within their SMEs. Gagan’s expertise and dedication to empowering SMEs were palpable throughout his keynote speech. His insights not only illuminated the path to success but also inspired SMEs to embrace change, innovation, and a relentless pursuit of excellence.
At Go4Growth Consulting, we take pride in our unwavering commitment to fostering growth in SMEs and businesses of all sizes. We believe that sharing knowledge and strategic insights is the key to a prosperous future. Stay tuned for more thought leadership, success stories, and transformative insights right here at Go4Growth Consulting.
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