Why our prospects do not respond to our communication? Why do we end up wasting so much money in marketing and still get a dismal response? Is there a science behind it? Watch the video to know more. Gagan Kapoor, Marketing Consultant
Why SMEs must relook at their pitching strategy and how the right USP identification can help them redefine their business strategy? Over the 8 years which I have spent so far with SMEs in training and consulting them on various aspects of marketing & communications, one discussion has come up time and again and that …
Re-igniting the Unique Selling Proposition (USP) debate! Read More »
Do you get good visitors at your exhibition stand but they leave too soon without interacting much? In the previous blog I spoke about the first goal for the exhibitors which is to invite more visitors at the booth but more importantly how to ensure that they land up. Today we will be talking about …
Having meaningful conversations with visitors at the booth! Read More »
