For most mid-sized companies in India, sales and marketing operate with good intentions — but different agendas. Marketing is measured on: Sales are measured on: Both teams work hard. But they are not always working toward the same outcome. The gap between sales and marketing is not a communication issue — it is a revenue […]
Sales and Marketing Alignment: The Hidden Revenue Multiplier Read More »
Over the past 24 years of my journey in marketing, the current era has been one of the most important with regard to competitors. With the growing noise and competition in the market where everyone is fighting for eyeballs, knowing more about your competitors has become far more important. When marketing your product or service,
5 Secrets Your Competition Doesn’t Want You to Know! Read More »
Many of us wonder, why marketing is not working for me. We feel that it is a very complex topic and that’s not for me. Over the past several years of working with business owners, I realised they make somewhat similar kinds of mistakes while planning their marketing strategy. Once they realise these marketing mistakes
The 7 Biggest Marketing Mistakes And How to Avoid Them? Read More »
What is a Marketing Spend? Marketing spend is the money spent on marketing a product or service. The definition of marketing spend varies depending on the type of business and industry. Marketing spend is a company’s marketing budget, which can be defined as an amount of money allocated to a given marketing activity. Marketing budgets
How to Effectively Track Your Marketing Spend for 5X Growth? Read More »
Why our prospects do not respond to our communication? Why do we end up wasting so much money in marketing and still get a dismal response? Is there a science behind it? Watch the video to know more. Gagan Kapoor, Marketing Consultant
How effective communication with prospects ensures marketing success? Read More »
Why SMEs must relook at their pitching strategy and how the right USP identification can help them redefine their business strategy? Over the 8 years which I have spent so far with SMEs in training and consulting them on various aspects of marketing & communications, one discussion has come up time and again and that
Re-igniting the Unique Selling Proposition (USP) debate! Read More »
Not getting a response on emails from prospects is one of the biggest complaints of organisations who are either marketing within their country or reaching out to buyers across the globe. Thousands of emails are sent every day by them without getting a response. This article is focused on how you can get responses from
Why do emails not get a response? Read More »
