Marketing

WhatsApp Is Hiding Phone Numbers. India’s Marketers Should Be Paying Attention.

By June 2026, WhatsApp will let users go username-only — no phone number required. For a country where an entire marketing economy runs on mobile numbers, this isn’t just a feature update. It’s a signal. India has 500+ million WhatsApp users. For businesses of every size — from kirana stores sending offers on family groups […]

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Data-Driven Marketing: 3 Effective Ways to Build It Without a Large Team

Data-driven marketing is often misunderstood by many mid-sized companies. They believe it requires a large analytics team, complex tools, and enterprise-level budgets. In reality, what organizations truly need is clarity on what to track, discipline in how decisions are made, and strong alignment across teams. At the ₹50Cr–₹300Cr stage, companies are usually moving from informal

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Sales and Marketing Alignment: The Hidden Revenue Multiplier

For most mid-sized companies in India, sales and marketing operate with good intentions — but different agendas. Marketing is measured on: Sales are measured on: Both teams work hard. But they are not always working toward the same outcome. The gap between sales and marketing is not a communication issue — it is a revenue

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How to Effectively Track Your Marketing Spend for 5X Growth?

What is a Marketing Spend? Marketing spend is the money spent on marketing a product or service. The definition of marketing spend varies depending on the type of business and industry. Marketing spend is a company’s marketing budget, which can be defined as an amount of money allocated to a given marketing activity. Marketing budgets

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