Ask a B2B manufacturer what the company does for marketing, and the answer may sound familiar: “We have a website. We participate in a few exhibitions. We have dealers in key markets. We have also invested in a CRM.” These are useful investments. Yet a few questions can reveal a gap. Does the website help
B2B Marketing Strategy for Manufacturers: Turning Marketing Activities Into Demand Read More »
As businesses grow, an interesting thing happens to marketing. There is usually more of everything. More campaigns, more agencies, more exhibitions, more content, more digital spending, more people and, increasingly, more technology. A growing business that once depended largely on relationships and market understanding may now have a marketing team, a CRM platform, multiple agency
Why Growing Businesses Need Marketing Capability, Not Just More Marketing Read More »
Every few years, a channel shift happens that most businesses are too slow to act on. It happened with email marketing, then with social media, then with WhatsApp. Right now, quietly but quite decisively, it is happening again — with RCS. If you haven’t heard of RCS yet, or if you’ve only vaguely come across
For most mid-sized companies in India, sales and marketing operate with good intentions — but different agendas. Marketing is measured on: Sales are measured on: Both teams work hard. But they are not always working toward the same outcome. The gap between sales and marketing is not a communication issue — it is a revenue
Sales and Marketing Alignment: The Hidden Revenue Multiplier Read More »
For many mid-sized companies, marketing success is still measured by metrics such as website traffic, lead volume, and campaign reach. While these indicators show activity, they often fail to answer the most important business question: Is marketing driving revenue growth? This gap is especially visible in mid-sized organisations with annual revenues between ₹100 Cr and
7 Powerful Steps to Build a Revenue-Driven Marketing Strategy Read More »
In a business, a marketing strategy is a plan for reaching and engaging with a target audience and communicating your unique message about your products / services to the prospect in a manner that they want to engage with you to first know about your products / services and then we as a brand, giving
13 Key Steps To Build A Great Marketing Strategy Read More »
Many of us wonder, why marketing is not working for me. We feel that it is a very complex topic and that’s not for me. Over the past several years of working with business owners, I realised they make somewhat similar kinds of mistakes while planning their marketing strategy. Once they realise these marketing mistakes
The 7 Biggest Marketing Mistakes And How to Avoid Them? Read More »
As more businesses rely on digital marketing with the current times, getting onboard a good digital marketing agency has become one of the most critical factors to achieve marketing success. Here are some tips which you can use before hiring them. Aesthetics in designing and presenting Check their past work – It says a lot
Evaluating a Digital Marketing Agency for marketing success Read More »
