A series of trade show success trainings which can help you maximise your trade show participation.
Helping exhibitors solve the ROI RIDDLE
Lack of knowledge on trade show success
The return on investment (ROI) is low
Lack of clarity on communication for exhibition
A structured sales process is missing
How do i promote my show?
What is a perfect followup strategy?
Go4Growth Consulting
FOUNDED IN 2010.
We are Indiaβs leading organisation focussing on Marketing success for organisations through consulting and trainings and are the first to have developed exhibitor success training programs / trade show trainings.
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What are Trade Show Trainings?
Trade shows are an opportunity for companies to showcase their products or services to potential customers and partners. Trade show trainings can help company representatives learn how to effectively engage with attendees, present their products or services, and follow up with leads after the show.
Trade shows are often crowded with many companies competing for attention. By providing trade show training to their representatives, companies can help them stand out from the crowd and make a lasting impression on attendees.
At Go4Growth Consulting, we specialise in conducting trade show success trainings and use our practical knowledge of 23+ years to help organisations scale up
EXHIBITOR Training TOPICS we currently COVER
Creating an annual trade show plan
Helping you plan your annual trade show calendar, budgets and strategy
PRE EXHIBITION PREPARATION
Critical steps an exhibitor should take before you participate in a trade show.
Creating an effective communication plan for your expo
Building an effective communication plan for your trade show which acts as a hook.
Inviting visitors to your show
How to effectively invite your prospects and customers to your show?
Effective product displays in trade shows
How to present your products effectively which captures the eye of the visitors?
visitor interaction strategies
How to qualify 7 types of visitors arriving on booths and what to talk to them?
SALES STRATEGIES to maximise closures
Critical sales strategies which work the best for your shows and how to use them?
Effective lead management for exhibitions
How to manage your leads for the show and what to communicate?
Planning your first international fair
Learn key elements of participation in Europe and Americas
Go4Growth Consulting
RESULTS WE CREATE FOR EXHIBITORS.
Our Exhibitor trainings are designed to maximise your ROI from the show and help you showcase a wonderful brand image with great recall.
Present a wonderful brand image to visitors
More visitor walk-ins to the booth
Over 73% increase in the number of leads collected
Have more meaningful conversations with booth visitors
More than 50% increase in the conversions
About 200% increase in the level 2 conversations / proposal requests
WHO SHOULD TAKE UP THESE TRADE SHOW TRAININGS
Our trainings are derived from an understanding developed from 23+ years experience in managing 7000+ projects & 1000+ customers combining it with well tested principles of marketing and sales
Business Owners can take up trade show success trainings either through their industry association or collectively organise a group session to invite our trainers.
Trade associations & Export Promotion Councils can plan these sessions for their members. The sessions can be customised to their industry.Β
Organisations can help upskill their sales teams to have better conversations with visitors and increase their ROI from the show.Β
Meet your trainer
GAGAN KAPOOR
Founder & Chief Marketing Consultant
- MBA in Marketing
- 23 years of experience
- Consultant at United Nations
- Certified Trainer, Success Resources America
- Experience across 36 industries
- 62000+ participants trained over 8 years
CLIENT TESTIMONIALS
Mukesh Bansal
MD & CEO
Btrack India Cloud Solutions
Manjit Singh Saini
CEO & Executive Director
Paramount Instruments Pvt Ltd
Vimal Shah
President, Garment Export Association of Rajasthan
Jaipur, India
Rajesh Baisya
Executive Director
BNI Raipur, India