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WhatsApp Is Hiding Phone Numbers. India’s Marketers Should Be Paying Attention.

Leave a Comment / Digital Marketing, Marketing /

By June 2026, WhatsApp will let users go username-only — no phone number required. For a country where an entire marketing economy runs on mobile numbers, this isn’t just a feature update. It’s a signal. India has 500+ million WhatsApp users. For businesses of every size — from kirana stores sending offers on family groups […]

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Data-Driven Marketing: 3 Effective Ways to Build It Without a Large Team

Leave a Comment / Marketing, Sales /

Data-driven marketing is often misunderstood by many mid-sized companies. They believe it requires a large analytics team, complex tools, and enterprise-level budgets. In reality, what organizations truly need is clarity on what to track, discipline in how decisions are made, and strong alignment across teams. At the ₹50Cr–₹300Cr stage, companies are usually moving from informal

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Sales and Marketing Alignment: The Hidden Revenue Multiplier

Leave a Comment / Marketing, Sales /

For most mid-sized companies in India, sales and marketing operate with good intentions — but different agendas. Marketing is measured on: Sales are measured on: Both teams work hard. But they are not always working toward the same outcome. The gap between sales and marketing is not a communication issue — it is a revenue

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5 Secrets Your Competition Doesn’t Want You to Know!

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Over the past 24 years of my journey in marketing, the current era has been one of the most important with regard to competitors. With the growing noise and competition in the market where everyone is fighting for eyeballs, knowing more about your competitors has become far more important.  When marketing your product or service,

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How to Effectively Track Your Marketing Spend for 5X Growth?

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What is a Marketing Spend? Marketing spend is the money spent on marketing a product or service. The definition of marketing spend varies depending on the type of business and industry. Marketing spend is a company’s marketing budget, which can be defined as an amount of money allocated to a given marketing activity. Marketing budgets

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