In my experience consulting with small businesses, I have noticed that many struggle with keeping track of their sales data and statistics. They often have limited knowledge of their business’s performance, including how different areas are faring and where their business is coming from. Monitoring sales data and performance is a crucial practice for small […]
Tracking Sales Data for Small Business Success Read More »
In a business, a marketing strategy is a plan for reaching and engaging with a target audience and communicating your unique message about your products / services to the prospect in a manner that they want to engage with you to first know about your products / services and then we as a brand, giving
13 Key Steps To Build A Great Marketing Strategy Read More »
Many of us wonder, why marketing is not working for me. We feel that it is a very complex topic and that’s not for me. Over the past several years of working with business owners, I realised they make somewhat similar kinds of mistakes while planning their marketing strategy. Once they realise these marketing mistakes
The 7 Biggest Marketing Mistakes And How to Avoid Them? Read More »
What is a Marketing Spend? Marketing spend is the money spent on marketing a product or service. The definition of marketing spend varies depending on the type of business and industry. Marketing spend is a company’s marketing budget, which can be defined as an amount of money allocated to a given marketing activity. Marketing budgets
How to Effectively Track Your Marketing Spend for 5X Growth? Read More »
MSME Business Owners! 2022 has started and I hope you have decided on your #Marketing budget. It is one critical factor that ensures marketing success. Many of us don’t think about this and hence never get to what we always want to achieve, i.e. a successful lead generating marketing plan. Here are some things which
Planning Marketing Budgets for SME Business Success Read More »
As more businesses rely on digital marketing with the current times, getting onboard a good digital marketing agency has become one of the most critical factors to achieve marketing success. Here are some tips which you can use before hiring them. Aesthetics in designing and presenting Check their past work – It says a lot
Evaluating a Digital Marketing Agency for marketing success Read More »
Why our prospects do not respond to our communication? Why do we end up wasting so much money in marketing and still get a dismal response? Is there a science behind it? Watch the video to know more. Gagan Kapoor, Marketing Consultant
How effective communication with prospects ensures marketing success? Read More »
Why SMEs must relook at their pitching strategy and how the right USP identification can help them redefine their business strategy? Over the 8 years which I have spent so far with SMEs in training and consulting them on various aspects of marketing & communications, one discussion has come up time and again and that
Re-igniting the Unique Selling Proposition (USP) debate! Read More »
Not getting a response on emails from prospects is one of the biggest complaints of organisations who are either marketing within their country or reaching out to buyers across the globe. Thousands of emails are sent every day by them without getting a response. This article is focused on how you can get responses from
Why do emails not get a response? Read More »
Do you get good visitors at your exhibition stand but they leave too soon without interacting much? In the previous blog I spoke about the first goal for the exhibitors which is to invite more visitors at the booth but more importantly how to ensure that they land up. Today we will be talking about
Having meaningful conversations with visitors at the booth! Read More »
