Why SMEs must relook at their pitching strategy and how the right USP identification can help them redefine their business strategy? Over the 8 years which I have spent so far with SMEs in training and consulting them on various aspects of marketing & communications, one discussion has come up time and again and that
Re-igniting the Unique Selling Proposition (USP) debate! Read More »
Not getting a response on emails from prospects is one of the biggest complaints of organisations who are either marketing within their country or reaching out to buyers across the globe. Thousands of emails are sent every day by them without getting a response. This article is focused on how you can get responses from
Why do emails not get a response? Read More »
Do you get good visitors at your exhibition stand but they leave too soon without interacting much? In the previous blog I spoke about the first goal for the exhibitors which is to invite more visitors at the booth but more importantly how to ensure that they land up. Today we will be talking about
Having meaningful conversations with visitors at the booth! Read More »
Are you one of the exhibitors who is passionate about your business but came back a little disappointed from the last show you participated in? We all know that one of the key reasons why you achieve something in life is that you set goals and work on those goals. I am a big fan
The First Goal of Exhibitions which can make you millions! Read More »
